Portfolio KPIs — 7 days
Total Spend
487,320
EGP · month to date
▲ 8.2% vs last period
Total Leads
1,843
vs 1,600 target
▲ 15.2% above target
Blended CPL
264
EGP per lead
▼ 3.1% vs last 7d
Avg. CTR
2.41%
across all placements
▲ 0.18pp
Spend by client
MTD · EGP
Lead trend
7 days · top 3 clients
Client snapshots
← All clients
Select a client from Overview to drill down
Smart alerts · 6 active
Creative performance — Meta Ads · 7 days
Morning Digest — Sunday, 29 March 2026
Portfolio health
Portfolio spend on track — 487K EGP MTD, pacing at 81% with 3 days remaining. All 5 clients active.
Lead volume 15% above blended target. Helmaderm leading with 42 leads/day avg this week.
Blended CPL crept up 3.1% — driven by Premier S&R campaign entering learning phase.
Wins this week
Helmaderm "Before/After Skin" video: CPL 188 EGP — 29% below account target. Top performer.
Egxpress/ECC frequency held at 2.1 — healthy creative rotation working.
Actions required today
Premier S&R · "Summer Collection V2" frequency hit 3.8 — creative fatigue confirmed. Swap or pause.
Unimac · CPL spiked 34% vs 7d avg — investigate audience overlap or bid competition.
Enterprise · budget pacing at 47% at mid-month — consider increasing daily budget by 20%.
Anthropic API key:
Claude · Performance strategist
Hi Mustafa. I have full context on all 5 Perch & Nest clients — spend, leads, CPL, pacing, and alerts. This week looks solid overall, but Unimac's CPL spike and Premier S&R creative fatigue both need decisions today. What do you want to dig into first?
Scale Helmaderm budget?
Unimac CPL spike cause?
Top priority today?
Draft Premier update
Month vs month